PixelOptics, Inc. names new CEO Brett Craig

PixelOptics founder steps away from helm. Ron Blum handed over operation of the company to Brett Craig, who will focus on sales and growth.

The founder of Roanoke-based PixelOptics has stepped down as president and chief executive officer of the company, which has gained widespread attention for its self-focusing eyeglasses.

Ron Blum will remain chairman of the board and is taking the title of chief visionary officer, where he will lead the design and development of new products.

Replacing Blum is Brett Craig. The change took effect in late December and was announced this week.

The leadership change comes as PixelOptics has become well-known for its emPower automatically adjusting electronic eyeglasses. The goal is to market the glasses with a suggested retail price of $1,200 directly to consumers, concentrating first on national sales and then turning to the European and Asian markets, Craig said.

With focus shifting from development to sales, Blum said it was time to bring in a leader experienced in capturing market share and expanding a business internationally.

Brett Craig

Blum praised Craig, who most recently was president of Transitions Optical, as the right executive for the job. Transitions is the nation's leading manufacturer of photochromic treatments that darken eyeglass lenses.